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MUSIC WHERE WE DON’T EXPECT IT
Although 71% of stores declare broadcasting music in-store, a third of points of sales are still reluctant to do so.
Today 9 out of 10 French consumers claim to listen to music on a daily basis. Mood France and the SACEM – the French Society of Authors, Composers and Publishers of Music – wanted to confirm whether in-store music was a key element of the customer experience in very varied points of sale that are still, for the vast majority, silent.
During 10 weeks, across France, 5 businesses specialised in banking, optical, pharmacy, sport and fuel distribution took part in this pilot initiative.
The key learning? Contrary to common beliefs, music guarantees confidential conversations.
This infographic gives the necessary tools to understand the use of music at the point of sale and how to use it to improve the customer experience in all sectors.
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